Maester is a term borrowed from the popular fantasy television series - The Game of Thrones, where Maesters, are an order of scholars, healers, and learned men in the Seven Kingdoms. Due to their scientific and intellectual pursuits, they are sometimes referred to as "the knights of the mind". In the context of the platform, a Maester means a professional that other users can reach out to for consultation. We believe every one of us has a skill or knowledge that others can imbibe from us and hence we call our users ‘Maesters’ and the digital currency associated Maester Coin. Hence our mantra, Anyone can be a Maester and earn more with Maester Protocol. 

Users can post blogs, pictures, and videos on the platform showcasing their skills or knowledge about the subject to establish thought leadership. This is called Professional Reputation Management or PRM. The Maester protocol through its proprietary algorithm generates a PRM score for every user by analyzing user demographic & activity variables using typical data mining technique of logistic regression.