Crowdholding is building a platform that connects startups with the crowd by leveraging the Blockchain technology. On Crowdholding, startups have ways to co-create their products with early adopters, get help from experts, or even get crowdfunded. In exchange, startups will redistribute part of their future revenue to the crowd through YUP tokens. Crowdholding ultimate goal is to create a decentralized open-innovation platform to help early-stage products, from both small and bigger organizations, being co-created with their users. 

YUP is an Ethereum-based token that will be used as a medium of exchange on the platform.