Utrust is a blockchain-based platform that combines elements from traditional payment systems with the advantages provided by cryptocurrencies. The platform allows users to buy items, digital or physical, with their favorite cryptocurrency or token while providing a consumer-protection system in which coins are held in escrow until the transaction is fully complete. In case of a conflict, the resolution is handled by Utrust.

The Utrust platform features its own Ethereum-based token, the UTK. The token provides multiple advantages, including a zero-fee system within the Utrust platform, which means that payments made with the UTK are free of charge. The token also runs on a buy-back & burn program in which part of the revenue generated by Utrust is allocated to the purchase of tokens that are then publicly destroyed, creating a deflationary currency.