Located in South Korea, Insureum is a Blockchain-based platform for the insurance market intervenients. It aims to create an ecosystem where there will be acting three main entities: the Insurance companies, 3rd parties, and the users/policyholders. Insureum's main role is to assist insurance companies in matching insurance policies with individual lifestyles.

The ISR token is an Ethereum-based (ERC20) cryptocurrency developed by the Insureum. Users are expected to be able to utilize the token as a medium of exchange value within the platform's community (providers, developers, and insurance users).