Тhe WINBIX marketplace aims to create a new channel for sales, allowing participants to sell goods at the demand prices at any time. The system uses the reversed auction model. The price of the goods decreases until one of the participants stops the auction. The first buyer who stops the auction wins.

The project emits ERC-20 investment tokens called WINBIX (WBX). WBX tokens are put into circulation through the DAICO procedure (smart contract-controlled use of the project's funds) in order to protect participants.